What exactly is an executive coach, and why would I need one?

I’ve found that people are really asking, “What’s the difference between a coach and a consultant?  Why would I need any help?”

A Fortune Management Dental Coach wears three different hats: 

  1. Executive Coach
  2. Key Business Strategist
  3. Practice Management Specialist

A consultant tends to focus solely on the last category:  Practice Management.  Both consultants and coaches are adept at helping a dental practice:

  • Implement reliable systems
  • Build a consistent and profitable schedule
  • Improve A/R
  • Present treatment in a way that improves case acceptance
  • Increase patient referrals
  • Attract new patients
  • Grow the bottom line

…just to name a few areas.

When I’m acting as a Practice Management Specialist, I focus on the Five Business Engines

  1. Sales & Marketing
  2. Finances
  3. Clinical & Technology
  4. People
  5. Systems

 

As a Fortune Management coach, I go deeper than just telling my clients “what to do” and “how to do it”. 

Key Business Strategist:  this really is driven by the doctor’s vision for her practice and her life.  Once the dentist can picture her vision with crystal-clear accuracy, the strategy begins to form.  I ask questions like:

  • How much do you want to produce each year?
  • How many days do you want to work?
  • How do you want to grow your practice? (Add associate? M&A?  Change location?)
  • What kind of dentistry do you want to do?
  • What will your ideal team look like?
  • What kind of patients do you want to treat?
  • What is your ideal practice space? What does it look like, feel like, smell like?  What emotions do you feel when you cross the threshold?

My goal is to have my clients thinking like a CEO. Whether we want to admit it or not, a dentist/owner IS the CEO of her business.

The last area of focus for me, as a coach, is that of Executive Coach: 

I help my dentist-clients create their vision which drives everything else in the practice. 

I hold my dentist-clients accountable to their commitments and deliverables.

I give my dentist-clients the tools, training, and support to become great leaders.

I take a “30,000 foot view” of all the moving parts of the practice.  From there, I can dive down into the areas which require the most urgent attention. 

I help my clients train their teams so that they are self-driven, responsive, responsible, and accountable.

Many practice management gurus like Peter Drucker, Clayton Christensen, John Kotter, Tom Peters, and many others, advocate that a strong office culture is VITAL if you want to have a successful business

Success means many different things to many different people.  If you want to:

  • Make more money
  • Enjoy your profession more
  • Have a better work-life balance
  • Enjoy your whole life more…

Call me today

What Are the 5 Business Engines?

A high-performance automobile engine needs its pistons, cylinders, gears, valves and spark plugs to work together seamlessly. A successful dental practice needs its financial, systems, people, sales & marketing and clinical systems to work at 100% capacity. If just one of those systems is struggling, the entire practice struggles.

Value-add Services Exclusively for Our Clients

  1. Five 2-day Training University sessions where we do a deep-dive into each of the Five Business Engines necessary to run a successful practice
  2. Annual Planning Meeting for our clients
  3. Exclusive VIP Access to our affiliate partners like CareCredit, Bank of America, RevenueWell, HR for Health, Sequoia Private Client Group, OraCare, Weave, Dentsply/Sirona, Patterson Dental, Wells Fargo, and more
  4. Exclusive access to resources from some of the country’s leaders in wealth management, accounting, law, investments, and financial planning
  5. Inclusion in a nation-wide cohort comprised of like-minded and supportive dentists, teams, coaches and leaders
  6. Cutting-edge and timely resources and support to help our clients weather challenging times (like the recent COVID-19 pandemic)
Dental Coach